Business Growth

Julie, a small business owner based in Melbourne, was struggling to attract clients and lacked clarity in her business direction. Uncertain about scaling and with a need to increase revenue, she sought support from the Melbourne Innovation Centre's Partners in Wellbeing Business Advisory Service. This service provided practical marketing skills and mentoring to help Julie define her brand and strategy.

Julie partnered with Lawrence, a Melbourne Innovation Centre Business Advisor to address her challenges head-on. Through their sessions together, they focused on enhancing her marketing efforts by leveraging Facebook ads and refining her website. Lawrence also provided guidance on strategic business planning, helping Julie gain clarity on her goals and direction.

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"I saw the opportunity for support with my digital marketing. I really had no idea how to market myself and was floundering with a critical part of business start-up - finding customers!"

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With Lawrence's support, Julie experienced a remarkable transformation. Her confidence increased as she gained a deeper understanding of her brand and business objectives. Implementing the strategies discussed, Julie significantly increased her client base and revenue.

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"With the advisory sessions, I have developed skills in Facebook marketing campaigns, Google ads, and website add-ons like Calendly booking and chat functions. I have seen my client base double in 12 months as a result of these marketing strategies."

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"An unexpected aspect of working with my business advisor has been the importance of discussing my business generally. The regular check-ins have meant that I have a sounding board to share business ideas, successes and failures. This has given me confidence and motivation when taking new strides!"

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Julie's journey exemplifies the power of expert business advice. By leveraging Lawrence's expertise from Melbourne Innovation Centre, she not only achieved her immediate goals of attracting clients and boosting revenue but also gained invaluable clarity and confidence in her entrepreneurial journey.